WILLIAMSBURG, NY—Rabbi Zev Cohen announced on Monday that the Kid-Oriented Semetic Heritage Expression Registry (KOSHER) has officially created a child-friendly mascot commemorating the holiday of Passover, Schleppy the Passover Lamb. “We noticed the success of the Easter Bunny,” explained Cohen, “and thought it would be smart to create a mascot to emulate its success.” Cohen’s bubbe then interrupted the press conference by asking the rabbi if he wanted more lox, causing a 5-minute interruption.

The contest to design the mascot received over 1000 submissions, including Harry the Hard Boiled Egg, Gil the Gefilte Fish, and Peter the Parsley-dipped-in-saltwater. Jacob Rubenstein of Teaneck, NJ submitted the winning design. When asked why he thinks he won, Rubenstein answered, “I know a guy.”

Schleppy plush dolls have hit the market en masse. Each doll can utter several phrases, including “Have a happy Passover”, “I found the Afikomen”, and “What’s the deal with airplane food, anyways?” Approximately 100,000 Schleppy dolls were sold in the first day alone, with only 45,000 returned for store credit.

KOSHER has also expressed interest in holding a new “Sunday Shabbat” before the beginning of the holiday and organizing a matzah ball hunt at the local JCC.

Unfortunately, Schleppy’s future is in doubt after two KOSHER members were named in the recent Passover scandal, Yeastgate.